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Conrad Hotels & Resorts, is launching its own dedicated GDS Chain Code “CN”.

The new GDS code takes effect on 19 September 2007, from which date all Conrad hotels and resorts around the world will be available using the unique “CN” designation. Conrad Hotels & Resorts will no longer be visible under the “HH” code of the Hilton Family of Hotels, where it has been found since the brand's inception. However, Conrad will remain accessible under the “EH” (Every Hilton) code, and via all reservation numbers, including 1 800 CONRADS (US only). Said Richard Blamey, SVP Brand Management, Conrad Hotels & Resorts “Conrad's new GDS code is part of an ongoing strategy to further increase the visibility of Conrad Hotels & Resorts amongst the travel community, and to highlight its image as a strong, stand-alone contemporary luxury brand. The change complements our updated ‘Hotels & Resorts’ identity, which more accurately reflects our collection of extraordinary hotels and resorts across the globe.” Explained Neal Watson, Director Distribution Sales, Hilton Hotels Corporation, “This move to own a specific Conrad GDS code has been designed to meet the needs of travel agents around the world and will provide a global solution within the GDS. Furthermore, it will serve to position the brand's luxury offering more clearly with the travel trade and consortia in providing a new and unique identity.”

All Conrad Hotels & Resorts can be booked through the GDS system.

Questions and Answers:

Q: Why is Conrad changing it’s GDS Chain code?
A: Following the re-brand to Conrad Hotels & Resorts, the brand is reaffirming its position as the contemporary luxury brand of the Hilton Family. The change in GDS chain code provides Conrad Hotels & Resorts with a new unique identity within the GDS. However Conrad Hotels & Resorts will still be available under “EH” (Every Hilton) chain code.

Q: In which global Distribution Systems (GDS) does Conrad Hotels & Resorts participate?
A: Sabre, Amadeaus, Worldspan and Apollo

Q: What are the Hilton Family chain codes in the Global Distribution System?
A: EH = Every Hilton (i.e., all Hilton Family brands), HH = Hilton Hotels, HL = Hilton International, CN = Conrad Hotels & Resorts, DT = Doubletree, HX = Hampton Inn and Suites, ES = Embassy Suites, HG= Homewood Suites by Hilton, GI = Hilton Garden Inns, and WA= Waldorf Astoria

Q: Why aren't all rates loaded and available to sell in the GDS?
A: The Hilton Family of Brands makes every attempt to display a wide range of rates in the GDS. However, due to seasonal rate changes, special restrictions, and a limited amount of space all rates cannot be displayed.

Q: How do I get negotiated rates loaded into the GDS?
A: Once you have contacted the Sales Manager at the hotel and requested viewership of the negotiated rate, contact our Help Desk (1-800-626-6700, option #2) with the name of the hotel, the rate access code provided by the hotel, and your PCC. Please note: We are unable to load locally negotiated rates until we receive a completed rate load request form from the hotel.

Q: I received a queue message that my negotiated/contract rate was loaded, but I do not show it in the GDS. Why not?
A: The queue message is sent out when the request is received for loading, so you will need to allow approx. one week for it to be completed. If it has been more than a week and the rate still isn't viewable in the GDS, have the hotel verify if the rate was loaded as a negotiated or contracted rate. If you are checking availability for a negotiated rate that has been loaded as a contracted rate, the rate will not display.

Q: When is a translation table necessary?
A: If we are able to load the requested rate using the requested rate access code, it is not necessary to set up a translation table. If we are unable to set up the requested rate using the requested rate access code, it is necessary to set up a translation table.

Q: Why does the hotel have a different confirmation number from the one provided in the GDS?
A: The confirmation number returned to the CF- field in the hotel segment is from the Central Reservation System. Some of our hotel properties have a property management system (PMS) that assigns a confirmation number based on the PMS number scheme. If needed, the hotel can retrieve the reservation with the guest name.

Q: How do I ask for information about the Hilton Family of Brands in the GDS?
A: Sabre: HODXX (XX = two letter brand code i.e. HH, HL, EH, etc) Apollo: HODXX Worldspan: G/HTL/XXQ Amadeus: GGHTLXX

Q: Who do I contact if the hotel's information pages are not correct in the GDS?
A: Please contact our Help Desk at 1-800-626-6700, option#2

Q: What are the Conrad Hotels & Resorts locations?
A: Abu Dhabi (2009) • Bahamas (2010) • Bali • Bangkok • Brisbane • Brussels • Buenos Aires (2010) • Cairo • Chicago
• Dubai (2009) • Dublin • Gold Coast • Hong Kong • Indianapolis • Istanbul
• Kilkenny, Ireland • Koh Samui (2009) • Maldives Rangali Island (2007) • Miami • Punta Del Este • Shanghai (2008) • Sharm El Sheikh • Singapore • Tokyo

Q: Does Conrad have dedicated travel agent help desks?
A: Certainly. In the US, agents can call (1) 800 626 6700. Internationally, it's +44 (0)845 7220055

Q: What is the Conrad reservation number?
A: In the US 1-800-CONRADS. Internationally +800 00 266 723. (Please note when dialing from a land-line please replace the + symbol with the international access code i.e. "00" from within the UK.)

About Conrad Hotels and Resorts

In April 2007 the Conrad brand changed its Corporate Brand Identity from Conrad Hotels to Conrad Hotels & Resorts. The move comes at a time of extensive growth and development for the contemporary luxury brand of the Hilton Family and emphasizes the fast-evolving portfolio of Conrad’s hotels and resorts globally. Conrad Hotels & Resorts’ portfolio currently includes 17 luxury award-winning properties in leading urban and resort destinations globally. New Conrad hotels and resorts are in conversion in the Maldives and under development in Shanghai, Abu Dhabi, Dubai, the Bahamas, Koh Samui and Buenos Aires.

To view our recent GDS code change travel agent communication, click here.

To open the doors to luxury and learn more about Conrad, click here.